OpenAI to add Sora video tool and ads to ChatGPT

OpenAI is planning to launch its Sora video generator directly within ChatGPT, according to reports. This would be a change in strategy, as the company had previously considered releasing Sora as a separate product.

Separately, OpenAI is expanding its advertising program. The company will introduce ads to all users of the free and low-cost 'ChatGPT Go' tiers in the United States. A report notes that OpenAI's first advertisers have not been able to prove that the ads on ChatGPT are effective.